Provision of Reproductive Health Services through Social Marketing




Donor :

Department for International Development. UKaid , Population Services International (PSI).


Partner :

Rural Support Programmes Network (RSPN)


Districts :

Sukkur, Sanghar, Naushehroferoz, Larkana, Ghotki, Jacobabad, Shikarpur.


Duration :

July 2016 - July 2017


Major Activities


RSPN and SRSO is implementing a project titled, "Provision of Reproductive Health Services through Social Marketing" in 7 districts of Sindh i.e. Sukkur, Sanghar, Naushehroferoz, Larkana, Ghotki, Jacobabad, Shikarpur. This project is funded by Population Services International. It is a one yearproject,initiated in July 2016. The project aims to improve the quality of life of women and children in Pakistan by Increasing the availability of quality reproductive health products/services with a focus on rural areas.
Using RSPs proven model of social mobilisation through Community Resource Persons, demand is being created for reproductive health products.
Selection of community resource persons through village health committees.
Capacity building of community resource persons for social mobilization activities.
Registration of target communities (married women of reproductive age and their spouses, extended family members, youth and religious leaders).
Developing and printing of information, education and communication material.
Demand creation for birth spacing through group meetings and household visits.
Formation of community health committees and federation of Village Health Committees at union council level.
Procurement of contraceptives and equipment for the provision of birth spacing services.
Business in a box for CRP’s sustainability and continuity of services.
Utilization of Greenstar Social Marketing Helpline for management of side effects and counseling on reproductive health.
Engaging public sector (Department of Health & Population Welfare Department) at UC/District level.
The communities will be supported in accessing the birth spacing services through mobile camps at their doorsteps to increase the contraceptive prevalence rate in the project areas.
Men involvement will be maximized in project activities to minimize the social barrier in accessing the birth spacing services.
An uncovered population of 1500,000 will be benefited through a group of trained cadre of community resource persons in 7 districts with a special focus on married women of reproductive age.





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