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About SRSO

Established in 2003, the Sindh Rural Support Organization (SRSO) is the major Rural Support Programme in Northern Sindh. It is a not-for-profit organization registered under Section 42 of the Companies Ordinance 1984. SRSO is present in 10 districts, namely Sukkur, Khairpur, Ghotki, Naushero Feroz, Sh.Banazirabad,Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot, and Qambar-Shadadkot . The mandate of SRSO is to alleviate poverty by harnessing the people’s potential and to undertake development activities in Sindh.

Sartyoon Sang SRSO's social enterprise organized "Sartyoon Sang Crafts Exhibition 2015" at "The Ocean Mall Clifton Karachi " from 30 January to 01 February 2015.  The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls embellished with traditional embroidery and cutwork.The festival aims to popularise their work and provide a steady source of income to the artisans. The team of SRSO - Brook Project conducted series of awareness sessions in schools to create awareness among equine owners children and others regarding equine welfare and to acknowledge and sensitize children about the importance of animal. Children were introduced with five freedoms and eight basics management practices that can be easily managed in eradication of animals wound and death. On 24 November 2014 World Bank’s team comprising Mr. Imtiaz Alvi (Senior Rural Development Specialist) and Ms. Saleha Waqar, from World Bank - Food and Agriculture Group, visited Sukkur and met with SRSO management and also interacted with Community Resource Persons of 50 union councils. At SRSO end, the main purpose of said visit is to mobilize t he World Bank for potential investment and in extending a partnership.The World Bank Team was taken to Village Mad Khoso (Taluka Lakhi, District Shikarpur) for a field visit where they met with Local Support Organizations (LSOs) Members. SRSO's Social Sector Services established an Adult Literacy Center on July 04, 2014 at village Ghazi Khan Chandio, Union Council Rahuti, district Qambar- Shahdadkot, with focus on increasing literacy rate, especially of women folk and in rural areas of the Sindh. Deputy Commissioner Qambar- Shahdadkot Asadullah Abro,inaugurated the Literacy Center and distributed a set of books among all female students. Chairman SRSO Mr. Shoaib Sultan Khan and Mr. Fazalullah Qureshi (member BoD) honoured the occasion of LSO Conference on Social Mobilization held at Head Office SRSO on 14th June 2014 . A total of 135 members participated from 89 different community institutions of Shikarpur, Kashmore- Kandhkot, Jacobabad, Sukkur, Khairpur and Ghotki. District managment of SRSO, beneficiary Local Support Organizations(LSO) ,Village Organizations (VO) , and Community Organizations (CO) shared their experiences and achievements. 67 calves were distributed among poor women of LSO Wada Machion in a " Calves Redistribution" Ceremony which was held on April 5, 2014 at UC Wada Machion , taluka and district Khairpur under the project of UCBPRP "Enterprise Development through Livestock Farming" which was initiated two year ago on the basis of cooperative business model. SRSO Crafts Enterprise Development Section Participated in 8th WAXNET 2014 "Women Enterpreneur Exhibition" held on 21-23 March 2014 at Expo-Center Lahore organized by Trade Development Authority of Pakistan (TDAP) and has won an award of "Best Organization Stall". From March 18-20, 2014 European Union (EU) delegation consisted of Mr. Benoist Bazin, Head of Section, Mr. Amaury Host, Mr. Arshad Rashid & Mr. Imran Ashraf, Development Advisors, visited SRSO. For the Identification of Success Program activities especially of UCBPRP project delegation visited Program area of Shikarpur and Jacobabad. On 2nd February 2014 CEO SRSO Ms. Naheed Shah distributed Gersy/fresien cross breed cows among the ultra poor families of UC Khan garh, Bhetoor and Lohi under the project "Livelihood Enhancement Project II" funded by PPAF. These cross breed cows will produce more than 12 litre milk per day and this new trend of livestock farming will contribute in economic development of beneficiaries. Sartyoon Sang SRSO's social enterprise has organized "Sartyoon Sang Crafts Festival" at The Ocean Mall Karachi on 24-26 January 2014.Ms. Sharmila Farooqi, special assistant on culture to Sindh CM inaugurated the 3-day event. A wide mixture of Sindh's handicrafts made by rural women were exhibited, including home textiles, basketry, jewellery, dresses, dupattas and shawls, embellished with traditional embroidery and cutwork.
  SRSO Introduction  

Sindh Rural Support Organization ( SRSO ) was incorporated on May 29, 2003 as a not-for-profit Organisation and registered under section 42 of the Companies Ordinance, 1984. SRSO is funded by government of Sindh to work in the designated districts of Sindh. This policy has been endorsed by government to achieve the goals of poverty reduction through community empowerment, skills enhancement, capacity building and development of community supported infrastructure projects, and the provision of support for income generation, enterprise development and micro credit. For this purpose SRSO organizes the local communities and develop their managerial and technical capacity. People and the government are supported in forging partnership and inculcating the sense of ownership among the people. SRSO is presently entrusted with the responsibility of fostering a countrywide network of community organizations at the grassroots level in 9 districts of Sindh and works in the following sub-sectors while applying the participatory development approach of sustainable development.

SRSO’s mandate is to alleviate poverty by harnessing people’s potential lying within the communities to help themselves and undertake development activities. 

The social mobilization movement began in Pakistan in December 1982 originating in the Northern Areas. The pioneer of this movement was the Aga Khan Rural Support Programme (AKRSP). It gradually spread to the rest of the country under the guise of provincial Rural Support Programmes (RSPs) established by the Government of Pakistan and collaborative donor funding. For the purpose, Sindh Rural Support Organisation (SRSO) was established to work under the umbrella of Rural Support Programme Network in designated districts of Sindh.

In July 2003, Sindh Rural Support Organization (SRSO) was established, funded by Government of Sindh with the provision of an endowment of Rs. 500 million , that was raised to Rs. 1.0 billion in subsequent years. The Sindh Rural Support Organization has thus a history of 10 years. It started its activities initiated by National Rural Support Programme (NRSP) in District Sukkur. NRSP had planned to cover only three Union Councils of District Sukkur. SRSO has since then expanded its programme to 23 Union Councils in five districts namely Sukkur, Khairpur, Shikarpur, Jacobabad and Ghotki. Now SRSO is working in 10 district of upper Sindh, i.e. Sukkur, Khairpur, Ghotki, Naushehroferoz,Sh.Banazirabad, Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot and Qamber-Shahdadkot, and 425 Union Councils of these districts.

Objectives of SRSO
  • The main objective of SRSO is to foster a network of grassroots level organizations in SRSO's program area to enable rural communities to plan, implement and manage developmental activities and programmes for the purpose of ensuring productive employment, alleviation of poverty and improvement in the quality of life.
  • To reinforce and compliment Government of Pakistan's policy of poverty alleviation.
  • To support and strengthen Govenment of Sindh's efforts to translate poverty reduction strategies into action.

SRSO's Approach
The people need social guidance to harness their potential. Such guidance is essentially needed for the following purposes:
  • To get organized for pooling of their resources , cutting down overheads, achieving economy of scale, etc.
  • To identify genuine leaders /activists/cadres from amongst themselves or the community. It is only these cadres and not outsiders that can bring out the willingness and harness the people’s potential.
  • To identify and prioritize what the people are willing to undertake in terms of opportunities and needs and not demands which have to be provided by outside agencies (the assumption in social mobilization is that guided or blue print approach is not effective).
  • To assess the feasibility of the identified portfolio opportunities and needs in terms of peoples capacity, willingness, requirement of resources and availability of resources from within and outside.
  • To arrange, secure and facilitate the flow of required resources to the community; and to linkages between them and other development agencies .

SRSO's Vision
The Vision of SRSO is to foster a framework of grassroots institutions in villages located in 425 Union Councils of 10 Districts in Sindh, to harness the potential lying within the communities to help themselves.

SRSO works to release the potential abilities, skills and knowledge of rural men and women, to enable them to articulate their aspirations and to effectively marshal the resources they need to meet their identified needs. The purpose is poverty alleviation - enabling people to break the cycle of poverty, which begins with lack of opportunity, extends to the well-known miseries of economic and nutritional poverty and leads new generations to endure the same conditions. The process is social mobilization - bringing people together on new terms for a common purpose. The conceptual tools are 'social guidance' (recruiting local men and women who will take on a leadership role), advocacy, capacity building and awareness raising. The programmatic tools are training, support to institutions, micro-credit, infrastructure development, natural resource management and 'productive linkages'. 

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