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About SRSO

Established in 2003, the Sindh Rural Support Organization (SRSO) is the major Rural Support Programme in Northern Sindh. It is a not-for-profit organization registered under Section 42 of the Companies Ordinance 1984. SRSO is present in 10 districts, namely Sukkur, Khairpur, Ghotki, Naushero Feroz, Sh.Banazirabad,Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot, and Qambar-Shadadkot . The mandate of SRSO is to alleviate poverty by harnessing the people’s potential and to undertake development activities in Sindh.

SRSO Gender and Development Sector celebrated "International Women's Day" at Naushehroferoz on 18 March 2015 with an aim to highlight the role of women in society and expressed solidarity with rural women.  Tree Plantation Campaign 2015 The community that plants together, grows together! Sindh Rural Support Organization (SRSO) with support of Forest Department (Government of Sindh) initiated the campaign of tree plantation at village Muhammad Ibrahim Soomro union council Rustam of taulka Lakhi Ghulam Shah District Shikarpur on March 11, 2015.Local support organizations (LSOs) Sindh Sujagh, Sindh Surhan and Awaz of UC Sehwani, Rustam and Mughrani in coordination with Natural Resource Management(NRM) SRSO planted 5800 plants of Conocarpus and Eucalyptus at different locations of UCs helped by Village Organizations. SRSO planted 35000 plants with the help of Older people in Jacobabad & 8000 plants in Shikarpur also beside this plantation . A three-day free eye camp was organised in Rural Health Center Sultan Kot, in Shikarpur district, by Sindh Rural Support Organisation in collaboration with Help Age International and Prevention & Controls of Blindness Programme from 6 to 8 March 2015. 600 patients of Older People Associations (OPAs) were registered. 400 patients was diagnosed, treated and provided with medication and spectacles .220 patients were also operated upon free of cost by qualified eye surgeon.Sindh Rural Support Organization (SRSO) organized cheque distribution ceremony of Prime Minister Interest Free Loan Scheme for poorest of poor (an initiative of Government of Pakistan) , with the technical assistance of Pakistan Poverty Alleviation Fund (PPAF) on February 18, 2015 at Village Seeri union council Rustam taulka Lakhi district Shikarpur. The event was organized with support of LSO Sindh Sujagh. Ex-Defense Minister of Pakistan and MNA Mr. Ghoux Bux Khan Mahar distributed cheques of amount 658,000 Rs. among 58 beneficiaries from 04 village organizations (VO) of UC Rustam. Sartyoon Sang SRSO's social enterprise organized "Sartyoon Sang Crafts Exhibition 2015" at "The Ocean Mall Clifton Karachi " from 30 January to 01 February 2015.  The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls embellished with traditional embroidery and cutwork.The festival aims to popularise their work and provide a steady source of income to the artisans. The team of SRSO - Brook Project conducted series of awareness sessions in schools to create awareness among equine owners children and others regarding equine welfare and to acknowledge and sensitize children about the importance of animal. Children were introduced with five freedoms and eight basics management practices that can be easily managed in eradication of animals wound and death. On 24 November 2014 World Bank’s team comprising Mr. Imtiaz Alvi (Senior Rural Development Specialist) and Ms. Saleha Waqar, from World Bank - Food and Agriculture Group, visited Sukkur and met with SRSO management and also interacted with Community Resource Persons of 50 union councils. At SRSO end, the main purpose of said visit is to mobilize t he World Bank for potential investment and in extending a partnership.The World Bank Team was taken to Village Mad Khoso (Taluka Lakhi, District Shikarpur) for a field visit where they met with Local Support Organizations (LSOs) Members. SRSO's Social Sector Services established an Adult Literacy Center on July 04, 2014 at village Ghazi Khan Chandio, Union Council Rahuti, district Qambar- Shahdadkot, with focus on increasing literacy rate, especially of women folk and in rural areas of the Sindh. Deputy Commissioner Qambar- Shahdadkot Asadullah Abro,inaugurated the Literacy Center and distributed a set of books among all female students.
  SRSO Introduction  

Sindh Rural Support Organization ( SRSO ) was incorporated on May 29, 2003 as a not-for-profit Organisation and registered under section 42 of the Companies Ordinance, 1984. SRSO is funded by government of Sindh to work in the designated districts of Sindh. This policy has been endorsed by government to achieve the goals of poverty reduction through community empowerment, skills enhancement, capacity building and development of community supported infrastructure projects, and the provision of support for income generation, enterprise development and micro credit. For this purpose SRSO organizes the local communities and develop their managerial and technical capacity. People and the government are supported in forging partnership and inculcating the sense of ownership among the people. SRSO is presently entrusted with the responsibility of fostering a countrywide network of community organizations at the grassroots level in 9 districts of Sindh and works in the following sub-sectors while applying the participatory development approach of sustainable development.

SRSO’s mandate is to alleviate poverty by harnessing people’s potential lying within the communities to help themselves and undertake development activities. 

The social mobilization movement began in Pakistan in December 1982 originating in the Northern Areas. The pioneer of this movement was the Aga Khan Rural Support Programme (AKRSP). It gradually spread to the rest of the country under the guise of provincial Rural Support Programmes (RSPs) established by the Government of Pakistan and collaborative donor funding. For the purpose, Sindh Rural Support Organisation (SRSO) was established to work under the umbrella of Rural Support Programme Network in designated districts of Sindh.

In July 2003, Sindh Rural Support Organization (SRSO) was established, funded by Government of Sindh with the provision of an endowment of Rs. 500 million , that was raised to Rs. 1.0 billion in subsequent years. The Sindh Rural Support Organization has thus a history of 10 years. It started its activities initiated by National Rural Support Programme (NRSP) in District Sukkur. NRSP had planned to cover only three Union Councils of District Sukkur. SRSO has since then expanded its programme to 23 Union Councils in five districts namely Sukkur, Khairpur, Shikarpur, Jacobabad and Ghotki. Now SRSO is working in 10 district of upper Sindh, i.e. Sukkur, Khairpur, Ghotki, Naushehroferoz,Sh.Banazirabad, Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot and Qamber-Shahdadkot, and 425 Union Councils of these districts.

Objectives of SRSO
  • The main objective of SRSO is to foster a network of grassroots level organizations in SRSO's program area to enable rural communities to plan, implement and manage developmental activities and programmes for the purpose of ensuring productive employment, alleviation of poverty and improvement in the quality of life.
  • To reinforce and compliment Government of Pakistan's policy of poverty alleviation.
  • To support and strengthen Govenment of Sindh's efforts to translate poverty reduction strategies into action.

SRSO's Approach
The people need social guidance to harness their potential. Such guidance is essentially needed for the following purposes:
  • To get organized for pooling of their resources , cutting down overheads, achieving economy of scale, etc.
  • To identify genuine leaders /activists/cadres from amongst themselves or the community. It is only these cadres and not outsiders that can bring out the willingness and harness the people’s potential.
  • To identify and prioritize what the people are willing to undertake in terms of opportunities and needs and not demands which have to be provided by outside agencies (the assumption in social mobilization is that guided or blue print approach is not effective).
  • To assess the feasibility of the identified portfolio opportunities and needs in terms of peoples capacity, willingness, requirement of resources and availability of resources from within and outside.
  • To arrange, secure and facilitate the flow of required resources to the community; and to linkages between them and other development agencies .

SRSO's Vision
The Vision of SRSO is to foster a framework of grassroots institutions in villages located in 425 Union Councils of 10 Districts in Sindh, to harness the potential lying within the communities to help themselves.

SRSO works to release the potential abilities, skills and knowledge of rural men and women, to enable them to articulate their aspirations and to effectively marshal the resources they need to meet their identified needs. The purpose is poverty alleviation - enabling people to break the cycle of poverty, which begins with lack of opportunity, extends to the well-known miseries of economic and nutritional poverty and leads new generations to endure the same conditions. The process is social mobilization - bringing people together on new terms for a common purpose. The conceptual tools are 'social guidance' (recruiting local men and women who will take on a leadership role), advocacy, capacity building and awareness raising. The programmatic tools are training, support to institutions, micro-credit, infrastructure development, natural resource management and 'productive linkages'. 

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