In order to implement the approach SRSO has strived to implement a conceptual package of social mobilization coupled with a programme package for establishing and developing a receiving mechanism within the communities based upon the distillation of the experiences of successes of the other Rural Support Programmes in Pakistan and the advice and suggestions of Dr. Akhter Hameed Khan, the conceptual package related to the reality on the ground. The elements of the conceptual package are:

a) Social Mobilization (Organizing the Poor)

In a situation where the target group is scattered and has essentially given up hope, the first element of the conceptual package relates to the need to bring the rural poor into an organized fold. This is the key, if the rural Poor's capacity for improvement is to be created and nurtured.

b) Capacity Building (Human Resource Development)

Upgrading of human skills of the poor, such as, managerial, productive and cooperative skills is essential to enable them to make the best use of available resources. While the poor have skills and a traditional knowledge base, these need to be built upon so that new profitable opportunities can be realized. The focus of human resource development (HRD) initiatives encompassed both human and technical skills, with accent on the former.

c) Capital Formation

Generation of capital by the poor, through the discipline of savings, is the third important element of the conceptual package. Capital is power. Without it, the poor can never hope to be self-reliant.

 

In order to build up this capacity in the community organizations and to keep them cohesive a holistic approach is applied by making investment in organizations to create opportunities which allow them to take part in the following four kinds of activities:-

a) for the development of productive physical infrastructure
b) for income generating activities
c) for skills enhancement
d) for establishing linkages between programmes

In order to implement its above stated approach SRSO has strived to implement the conceptual package of social mobilization by:

Creating, promoting and supporting effective and disciplined community
   organizations to    manage rural development, incorporating existing
   organizations at the village level wherever possible;
Serving as a flexible catalyst to assist in the identification of opportunities
   to promote equitable and sustainable development patterns and in drawing
   in the resources (technical assistance, training; financial and so on) to
   enable local people to make full use of these opportunities.
Acting as a training organization to provide, a wide range of local skills to
   villagers in managerial and practical subjects. The purpose of this training is
   to increase the capacity of local people to manage more effectively their
   resources for sustainable and productive development.
Working to link community organizations with government agencies, NGOs,
  Donors and private businesses that can provide services (extension, training,
   marketing, finance and so on) to support rural development.
Giving special emphasis to the evolution of responsible credit behavior
   through the encouragement of regular savings and through group
   management and repayment of loans.
Working with the community organizations and with relevant government
   agencies to create plans and programmes for the sustainable management
   of natural resources in the area in which it operates.
Whenever necessary to the above functions, undertaking limited technical
   and socio-economic research to support and assess its programmes  besides
   drawing on lessons already learnt by other Rural Support Programmes.
Paying particular attention, consistent with prevailing cultural and socio-
   economic factors, to the opportunities and needs for involving women in
   rural development.
Serving as catalyst to the community organizations with those agencies
  that provide social services parallel to the major emphasis on income
  generating activities.